Dec 26, 2024  
2024-2025 College Catalog 
    
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2024-2025 College Catalog
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GRA2177 - Corporate Branding and Identity

Credits: 3
Corequisites: DIG 2000   and GRA 2206 and GRA 2156C  
This course explores the most valuable property any business owns: Its brand. Students will explore the interaction between the visual identity of a brand (logo, color scheme, packaging, etc.) and the company/product/service the brand represents and how they both interact with consumers and other stakeholders. While the course will emphasize visual aspects of branding, various non-tangible aspects of brands like consumer experience, product support, ease of use, attitudes of employees, and past histories can affect the value of a brand will be examined. Students will develop a corporate identity from an interview with a client about the client’s need to a fully-realized corporate branding manual.
Terms offered: F, W, S
Classification: Parallel


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