MAR3802 - Marketing for Managers

Credits: 3
This course helps develop the marketing knowledge and skills necessary for the successful manager of a technology organization. Students will understand marketing concepts, including the development of and execution of a marketing strategy. The course focuses on business-to-business and business-to-government marketing as well as the marketing of services.

Classification: Baccalaureate

Academic Catalog

MAR3802 - Marketing for Managers