| |
May 03, 2026
|
|
|
|
|
HFT2750 - The Event Industry
Credits: 3
Prerequisites: HFT 1000
This course defines scope and segmentation of convention and group business market, describes marketing and sales strategies to attract markets with specific needs, and explains techniques to meet sales goals as part of meeting and convention services. A computer-based management tool will be utilized to stimulate the management of a service business.
Terms offered: F, W, S
Classification: Parallel
Add to Portfolio (opens a new window)
|
|
