Feb 21, 2024  
2023-2024 College Catalog 
    
2023-2024 College Catalog
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MAR3802 - Marketing for Managers


Credits: 3
This course helps develop the marketing knowledge and skills necessary for the successful manager of a technology organization. Students will understand marketing concepts, including the development of and execution of a marketing strategy. The course focuses on business-to-business and business-to-government marketing as well as the marketing of services.

Classification: Baccalaureate



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